Psychology of Color: Red

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Red has long been known to increase sales and is used in a lot of Business Logos

What is it about the color red that makes us part with our money so easily?

Red is the color of energy, passion and action.  It promotes a sense of ambition and promotion

It is determined, strong-willed and confident

People who favor the color red are risk takers who are full of energy and are passionate in all areas of their life, whether they are in the bedroom or in the boardroom.  They are extroverted and optimistic, courageous and confident.

If red is your favorite color, you are most likely to seek attention which in turn draws others toward your excitement and sense of adventure.  You are stimulating to be around and full of energy

It is the color used for Valentine’s Day, though it probably relates more to lust and passion, rather than love

It increases your craving for food and is used in a lot of restaurant logos and color schemes

Too much red can be detrimental invoking rage and hostility

In China the color red is associated with good luck and prosperity, great fortune

Red encourages you to take immediate action, that is why it is used in Traffic signs and signals to warn you to stop immediately, it is the universal color for Danger

 

 

red-psychology

 

 

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