Psychology of Color: Orange

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We associate the color Orange with, fall, Thanksgiving and fruit.  Did you know Orange also represents optimism, spontaneity, adventure and enthusiasm?

Orange radiates warmth and happiness, offers emotional strength, motivation and stimulation and respect for others

Those who favor the color orange are uninhibited, confident risk takers, extrovert exhibitionists

Orange combines the physical energy and stimulation of red with the cheerfulness of yellow

It promotes conversation and social interaction, so if you love hanging out with people around the kitchen table, orange will keep them talking and eating longer

Restaurants often use terracotta décor which promotes social interaction and encourages appetite so patrons tend to eat and drink more

It’s not great to have a lot of orange in your kitchen if you are trying to lose weight

In  business orange gives the impression of affordability while creating enthusiasm and social engagement.  It stimulates your senses and is warm and inviting

Restaurants, travel websites, sports and youth oriented businesses would do well to incorporate orange into their color scheme


e Psychology of those who favor the orange-pinterest-board


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