Psychology of Color: Brown

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Brown is associated with the Earth, soil, trees, nature.

It is the color of security and protection.

It signifies stability and structure, and is serious in nature

Those who favor the color brown are said to be strong, reassuring, responsible and dutiful and take their responsibility seriously, they are loyal and dependable and no-nonsense

The down side to this is they tend to be seen as too serious or dull and lacking a sense of humor, sometimes stingy

The color brown provides comfort, simplicity and quality.

It is sensible and practical, it doesn’t tolerate or associate with frivolity, excess or waste.

It is quiet, reassuring and doesn’t seek attention

In business, brown is used to show reliability, dependability, credibility and durability, while being friendly and approachable


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