Psychology of Color: Gold


Gold has long been associated with extravagance, affluence and wealth, abundance and prosperity

Gold represents refined luxury and quality, prestige and sophistication, value and elegance.

Did you know the color gold is linked to masculine energy and the power of the sun?  It also promotes a sense of valance and charisma


The color Gold provides a secure, well-organized environment and shows great respect for authority

The effects of gold inspires knowledge, spirituality and a deep understanding of the self and the soul

People who favor the color gold, tend to be good listeners, honest and trustworthy and are very hard workers.  They love sharing their wealth, wisdom and knowledge with others.  They tend to be responsible, sensible and dependable.  They are conventional and loyal

The down side of too much excess of gold is people who favor this color tend not to deal well with disorganized, unplanned events and environments or last-minute changes.  They can be pretentious and unforgiving if they feel you have slighted them in any way

Gold in advertising and marketing usually represents a Dependable, Stable &  Organized company with traditional values

Gold is one of the most valuable and easily traded commodities available in the global market place





%d bloggers like this: